English
optional B
semi-final examination
1st year
Semester I.
2
12
3
veterinary (English)
Department of Applied Food Science (DAFS)
- Vet HU
- Vet EN
Course description
The food chain is part of the critical infrastructures, therefore its safety is monitored by legislation
and public authorities in all countries. Still, due to its complexity problems are common, resulting
in human illness, animal and plant epidemics and tremendous economic losses. However, risks
can often be avoided and reduced through the appropriate flow of information. This course will
provide a detailed look at the approaches, techniques and tools available to public authorities and
companies to predict and manage crisis situations. The knowledge and skills acquired in this
course are generalisable and therefore relevant not only for those who wish to work in the field of
food chain control, but also for those who see their future in clinical areas or research and
development.
Lectures theme
| Education week | Topic |
|---|---|
| 1 | Risk communication – basic concepts |
| 2 | Evolution of risk communication models and future expectations |
| 3 | Introduction to preventive risk communication |
| 4 | Introduction to crisis communication |
| 5 | Channels, tools, organisational competences and human resources |
| 6 | Case study: the BSE crisis and the GMO scare |
| 7 | Case study: avian influenza |
| 8 | Case study: dioxin dossiers |
| 9 | Case study: the fipronil (egg) case |
| 10 | Case study: the Ferrero (Kinder) case |
| 11 | Case study: the consumer journey |
| 12 | Food chain safety consumer campaigns and educational programmes |
| 13 | Design your own campaign – introduction |
| 14 | Design your own campaign – presentation & discussion |
| 15 | Design your own campaign – presentation & discussion |
Exam information
The requirements for the completion of the subject are in line with the Code of Studies and Examinations.
Main topics for oral assessment:
- Risk and crisis management principles,
- Factors and modelling of risk perception,
- Types and management of risk communication
